Leaderboard
Good ideas deserve a bigger audience.
Marketing plays, ranked by the people who run them. Find a fresh approach in your niche, or share one of your own.
Top plays across all niches
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1
Text your SMS list before a known slow night
Look at your reservation and point of sale data to find the slowest night of the week, often Tuesday or Wednesday. The Sunday before, send a text to your SMS opt-in list with a specific offer just for that night, such as a discounted second entree after 5 pm, and ask them to mention the text when they arrive.
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2
Post today's specials to Google Business Profile every morning
Each morning before opening, add a Google Business Profile post with the day's special, a photo of the dish, and the hours you're serving it. Do this five days a week using your phone and the Google Business app, and keep each post live until you swap it the next morning.
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3
Write a battlecard for the top three reasons deals stall
Pull the last 20 closed lost deals from your CRM and tag each with the stated reason it stalled. Write a one page battlecard for the top three reasons, each with the objection as the buyer would phrase it, a two sentence response, and a supporting asset link. Walk the sales team through it in a 20 minute call.
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4
Offer a locked-in annual rate for trials that convert this month
Set an offer for trial accounts still active in their final week: lock the current annual price for 12 months if they convert before the trial expires. State the exact expiration date in the email and on the in-app banner, and remove the offer automatically once the trial closes.
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5
Rewrite your SDK quickstart to a working call in under five minutes
Time a new developer running your current quickstart from a fresh terminal. Cut every step that is not required to make one successful API call, move optional configuration to a separate page, and add a copy-paste code block for each supported language. Test the rewritten version with someone who has never seen the product.
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6
Turn your changelog into a weekly digest post on your blog
Take the last two weeks of merged changes from your changelog and group them into breaking changes, new capabilities, and fixes. Publish a short blog post in that structure every week, link out to the relevant docs page for each item, and cross-post the summary to your developer newsletter.
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7
Reply to every open GitHub issue tagged question within 48 hours
Filter your public repository for open issues labeled question or help wanted that have gone unanswered for more than two days. Assign one engineer per week to close that queue, either with a direct answer, a link to the relevant doc, or a clear timeline if it needs a fix.
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8
List your package on its registry with a full working README
If your tool ships a command line tool or package, make sure its listing on the package registry for your language has a full README rendered on the page, not just a link back to your site. Include the install command, one working example, and a link to a support channel directly in that README.
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9
Publish a technical teardown of a common integration mistake
Pull the most common misconfiguration from your support tickets or community chat, the kind that causes a confusing error message. Write a post that reproduces the error, explains the root cause, and shows the fix with a diff of the actual configuration. Publish it on your own blog and share it in developer communities where the topic fits, without self promotion.
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10
Request public reviews from developers whose GitHub issues you closed
Pull the list of developers whose GitHub issues you closed as resolved in the last quarter. Send a short personal email thanking them for the report and asking if they would leave a short review on a public software review site describing what they used the tool for and how the issue was resolved.
General
B2B software
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1
Write a battlecard for the top three reasons deals stall
Pull the last 20 closed lost deals from your CRM and tag each with the stated reason it stalled. Write a one page battlecard for the top three reasons, each with the objection as the buyer would phrase it, a two sentence response, and a supporting asset link. Walk the sales team through it in a 20 minute call.
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2
Offer a locked-in annual rate for trials that convert this month
Set an offer for trial accounts still active in their final week: lock the current annual price for 12 months if they convert before the trial expires. State the exact expiration date in the email and on the in-app banner, and remove the offer automatically once the trial closes.
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3
Rewrite your SDK quickstart to a working call in under five minutes
Time a new developer running your current quickstart from a fresh terminal. Cut every step that is not required to make one successful API call, move optional configuration to a separate page, and add a copy-paste code block for each supported language. Test the rewritten version with someone who has never seen the product.
E-commerce & consumer brands
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1
UGC try-on request in the shipping confirmation
In the shipping confirmation email, ask the customer to post a short try-on clip to Instagram or TikTok and tag the brand for a chance to be reposted. Pull the strongest clips into a weekly Stories highlight and credit the poster's handle.
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2
Post-purchase size exchange flow over SMS
Build an SMS automation that fires two days after a delivery confirmation asking whether the fit ran true to size. Route a yes reply to a review request, and route a no reply to a prepaid return label plus a one-tap reorder link in the next size.
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3
On-site fit quiz tied to a measurement chart
Add a short quiz to each product page asking for height, usual size in three reference brands, and fit preference such as relaxed or fitted. Show the recommended size inline and email the result so the shopper can reference it on future orders.
Local services
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1
Text your SMS list before a known slow night
Look at your reservation and point of sale data to find the slowest night of the week, often Tuesday or Wednesday. The Sunday before, send a text to your SMS opt-in list with a specific offer just for that night, such as a discounted second entree after 5 pm, and ask them to mention the text when they arrive.
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2
Post today's specials to Google Business Profile every morning
Each morning before opening, add a Google Business Profile post with the day's special, a photo of the dish, and the hours you're serving it. Do this five days a week using your phone and the Google Business app, and keep each post live until you swap it the next morning.
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3
Maintenance plan renewal call 30 days before it expires
Run a report each week for maintenance plan members whose coverage expires in the next 30 days and have someone call them directly to renew before the expiration date, mentioning the specific inspection or tune-up they'd be scheduling next. Send a follow-up email to anyone who doesn't answer.
Real estate & finance
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1
Just-listed to just-sold email sequence
Build a three-part email sequence for every listing: a just-listed announcement the day it hits the market, a reminder two days before the first open house, and a just-sold recap once you close. Send all three to your full contact list and to a targeted mailing list built from homeowners within a half-mile radius.
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2
Quarterly market update postcard by zip code
Once a quarter, pull median sale price, average days on market, and active inventory for one zip code or neighborhood from your MLS. Lay the numbers out on a single postcard with your name and photo, and mail it to every homeowner inside that boundary.
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3
Two-hour follow-up call after every open house
Within two hours of an open house ending, call or text each visitor who signed in, mention the specific room or feature they asked about, and offer to send two or three comparable listings that match what they described wanting.
Media & entertainment
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1
Set up a creator code and track it separately from other links
Register a creator or affiliate code with the game's official program if one exists, and give it its own short link and its own mention in your stream overlay and video descriptions, separate from any other sponsor links. Check the platform's dashboard monthly to see which content drove code usage.
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2
Pitch local press two weeks before a hometown screening
Two weeks before any hometown or regional screening, email the arts desk at your local paper and one local news blog with a two paragraph pitch, a still image, and screening details. Follow up once, four days out, with the ticket link.
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3
Cross post a collaboration with the featured artist
When you release a track with a featured artist, agree in advance on a shared posting time and have both artists post the same clip within the same hour, tagging each other and linking to both channels. Repost a highlight from the other artist's page to your own Story.
Creators & education
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1
Send a direct check-in email to students who stopped logging in
Pull a list of students who enrolled but have not opened a lesson in two weeks. Send each one a short, personal email asking what is getting in the way and offering one specific next step, such as a shorter version of the next lesson or a fifteen minute call.
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2
Build a five-question diagnostic quiz as your lead magnet
Build a short diagnostic quiz using a form tool such as Typeform or Google Forms, five questions that map to your service categories. Ask for an email address before showing results, then send a personalized breakdown by email and route the response into the matching email sequence.
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3
Host a monthly open office-hours livestream
Pick one recurring hour each month and host a livestream on LinkedIn or YouTube where anyone can drop a question in the comments and you answer it live. Announce the time a week ahead in your newsletter and post the replay link afterward for anyone who could not attend.
Hospitality & travel
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1
Publish a clear pricing and process page instead of quotes only
Build a page on your website that lays out your starting prices, what is included at each tier, and the steps from inquiry to wedding day, instead of requiring couples to fill out a form to learn anything. Update it once a season as prices change.
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2
Win back past online travel agency guests with a direct offer
Pull the list of guests who booked through online travel agencies in the last twelve months from your property management system. Send them an email offering a discount for booking directly on your site or by phone next time, and mention that direct guests get first pick of room upgrades. Send it eight to ten months after their stay, before they start planning again.
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3
Send a pre-arrival upsell email seven days before check-in
Set up an automated email that goes out seven days before arrival to every confirmed direct guest, offering early check-in, a room upgrade, an airport transfer, or a welcome basket as add-on purchases with a simple reply-to-book link. Keep the list to three options so the choice stays easy.
Industry & professional
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1
Send a quarterly capacity update to your top 30 accounts
Every quarter, email your top 30 accounts by volume with a short note on current lead times, any new equipment or line additions, and open capacity for the next two months. Keep it to five sentences and send it from the account manager, not a marketing address.
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2
Request a review at final invoice, not project start
Add a line to your final invoice email asking the client to leave a Google Business Profile review, with a direct link, and mention in the same message that photos of the finished project may be requested for the portfolio.
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3
Publish spec sheets as indexable web pages, not PDFs
Take your top ten product spec sheets and rebuild each one as an HTML page with the part number, dimensions, tolerances, and materials written directly in the page text instead of locked inside a PDF. Add each page to your sitemap and title it with the exact part number and category.
