Leaderboard · E-commerce & consumer brands
Pet products
Marketing plays for pet products, ranked by votes.
Photo: Olavi Anttila
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1
Breed-specific feeding guide email series
Ask new subscribers to enter their pet's breed and weight at signup, then send a short email series tailored to that size category covering portion size, feeding frequency, and common sensitivities, ending with a matching product size.
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2
Refill reminder timed to bag or bottle size
Calculate how long a bag or bottle lasts based on the pet's weight and set an email and SMS reminder five days before it should run out, with a one-click reorder link and a subscription upgrade option at a small discount.
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3
UGC pet photo contest with a monthly feature
Ask customers to post a photo of their pet using or wearing the product with a branded hashtag on Instagram, and pick one winner each month to feature on the homepage and receive a free bundle. Announce the winner in the newsletter.
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4
Vet and groomer partner referral program
Give local vet clinics and groomers a stack of referral cards with a unique code that gives the pet owner a first-order discount and credits the clinic with a small thank-you gift after a set number of redemptions, tracked monthly.
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5
Age-stage subscription that adjusts automatically
Ask subscribers for their pet's birth month at signup and automatically send a product switch email when the pet moves from puppy or kitten formula to adult formula, explaining why the switch matters with a link to adjust the subscription.
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6
Loyalty points earned for empty bag recycling
Invite customers to mail back empty bags or containers, or drop them at a retail partner bin, in exchange for loyalty points toward a future order. Mention the program on the packaging and in the refill reminder emails.
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7
New pet welcome kit offer for first-time owners
Run a landing page offer for a starter kit aimed at people who just adopted a pet, promoted through a partnership with local shelters or rescue groups who share the link with new adopters, followed by a short onboarding email series.
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8
Activity and habit review prompt for supplement lines
For behavior or mobility support products, send a review request at the six-week mark asking owners to describe what they noticed with their pet's activity or habits during that window. Moderate for honest, specific language before publishing.
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9
Multi-pet household discount at checkout
Detect when a cart contains two different product sizes or types suggesting more than one pet in the household, and offer a discount code for adding a second pet's profile to the account. Promote the profile feature in the post-purchase email.
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10
Local pet event sampling with a follow-up SMS list
Set up a sampling table at a local pet adoption event or farmers market and collect phone numbers for a text-delivered coupon on the spot. Follow up one week later with a link to the breed-specific feeding guide and a first-order discount.
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