Leaderboard · Creators & education
Nonprofits & causes
Marketing plays for nonprofits & causes, ranked by votes.
Photo: RDNE Stock project
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1
Feature one volunteer's story on social media every month
Each month, interview one active volunteer about why they started and what keeps them coming back, and publish it as a short post with a photo on your main social account, tagging the volunteer if they agree.
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2
Ask one-time donors to switch to a monthly gift after their second gift
After someone makes their second one-time donation within a year, send a direct email asking them to convert to a monthly gift at a smaller amount than their last one-time gift, and explain plainly what a recurring gift lets you plan for.
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3
Send a specific impact update tied to what each gift funded
Set up an automated email that goes out a set number of weeks after each donation, describing specifically what that type of gift supports, such as a program, a supply, or a service hour, rather than a generic thank-you. Include one photo or short story connected to that specific program.
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4
Build a direct follow-up path from volunteer shift to donation ask
After someone completes their first volunteer shift, send a short personal email within a week thanking them by name for the specific task they did, and a month later send a separate email inviting them to support the same program financially, referencing what they saw firsthand.
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5
Run a five-email sequence in the final two weeks of the year
Starting two weeks before year end, send five emails to your full list, each one focused on a different program or story, ending with a final email on the last day of the year that states plainly this is the last chance to give before the calendar turns over.
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6
Ask board members to share one cause update on LinkedIn each quarter
Give each board member a short, factual update about the organization's current work once a quarter, written so they can post it in their own words on their personal LinkedIn account, rather than asking them to repost the organization's own content.
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7
Publish a detailed page for each program describing the actual work
For every distinct program you run, publish its own page explaining who it serves, what a typical week of the work looks like, and how it is funded, rather than one page describing the whole organization. Use the plain language a search visitor would use, such as the specific need the program addresses.
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8
Send a reactivation email to last year's lapsed donors
Pull the list of donors who gave in the prior year but have not given in the current one, and send a short personal email noting specifically when they last gave and what has changed in the program since then, with one clear way to give again.
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9
Host a small in-person tour of the program for a short list of prospects
Invite a short list of donors or prospects capable of a larger gift to a small in-person visit to see the program in action, keeping the group to a handful of people so there is time for real conversation, and follow up individually with each attendee within a week.
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10
Set up a matching gift partnership with a local business for one week
Approach a local business whose customer base overlaps with your donor base, and agree that they will match every gift given during one specific week, up to a set total they choose. Promote the week jointly through both your email list and their social accounts.
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