Leaderboard · Local services
Salons & spas
Marketing plays for salons & spas, ranked by votes.
Photo: James Tôn
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1
Rebook the next appointment at checkout, not by follow-up call
Train front desk staff to ask every client to book their next appointment before they leave, using the standard interval for their service, such as five weeks for a color touch-up. Offer to text a reminder closer to the date so clients feel comfortable committing now.
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2
Before-and-after Instagram post with the client's written consent
After a visible transformation like a color change or a haircut, ask the client in writing, by text or a simple form, whether you can post before-and-after photos, and only post once you have that yes on file. Tag the service and stylist in the caption, and keep the client's name off it unless they ask to be tagged.
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3
Appointment reminder text 24 hours ahead with a reply-to-confirm option
Set your booking system to send a text 24 hours before each appointment asking the client to reply yes to confirm or call to reschedule. Follow up by phone with anyone who hasn't replied by that evening to fill the slot if needed.
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4
Referral card handed out at checkout for a friend's first visit
Print small cards offering a set discount on a friend's first visit, and hand one to every client at checkout with a request to pass it along. Have the front desk log which card number gets redeemed so you can thank the referring client with a small credit.
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5
Slow-Wednesday offer texted to clients who haven't booked in ten weeks
Pull a list of clients whose last visit was ten weeks ago or more and text them a specific offer for your slowest weekday, such as a discounted add-on service if they book that day. Include a direct link or number to book.
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6
Google Business Profile post highlighting one stylist's specialty each week
Each week, post a photo of one team member's recent work on your Google Business Profile, naming the stylist and the specific service, such as balayage or a keratin treatment. Rotate through your full team over the course of a month.
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7
Spa package email two weeks before a major gifting holiday
Two weeks before a holiday like Mother's Day or Valentine's Day, email your list a simple gift card and package option with a clear price and what's included, and link directly to purchase online. Send a shorter reminder three days before the date for last-minute buyers.
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8
Local boutique partnership for a joint client event
Approach a nearby clothing or jewelry boutique and propose an evening event where their clients get a discounted blowout or mini facial and your clients get a discount in their store. Split the cost of light refreshments and promote it on both businesses' Instagram accounts.
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9
Membership or monthly plan offer presented at the six-visit mark
When a client hits their sixth visit within a year, have the front desk mention a monthly membership plan that includes one standard service a month at a set price, and hand them a one-page sheet explaining the terms. Follow up by email if they don't decide on the spot.
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10
Post-appointment review request text sent the same evening
The evening of an appointment, send an automatic text thanking the client and including a direct link to leave a Google review, timed to arrive after they've had a chance to see their results at home. Skip the request for any appointment that involved a redo or complaint.
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