Marketing with AI What to hand an AI copilot, and what to keep
An AI copilot is only as good as what you give it. Here is what to hand over on day one, what to keep for yourself, and how the approval step protects both.
Blog
Notes for marketers who ship
Planning, writing, design and email for small teams, plus what we learn building Markowill.
Marketing with AI Markowill selection
-
Content strategy Turn one piece of content into a week of posts
One report, one interview or one long post already holds a week of material. How to break it into posts, an email and a story set without repeating yourself.
-
Email and CRM A welcome sequence in five emails
Five emails, one per purpose, sent over two weeks. What each one should do, how to space them, and where the sequence should hand off to a person.
-
Brand and design Templates that keep every post on brand
A template is a decision made once. How saved layouts keep type, colour and spacing consistent across a hundred posts, whoever on the team hits publish.
Content strategy
Planning what to publish, how often, and where each piece goes afterwards. Notes on calendars, cadence, repurposing and keeping a small team consistent.
-
Content strategy Fifty niches, one leaderboard: why we built it
Marketing advice is mostly generic because it has to sell to everyone. We built a voted leaderboard of plays, split into fifty niches, so specific ideas rise.
-
Content strategy How to plan a month of content in one afternoon
A repeatable four-hour method for planning thirty days of posts: three themes, a weekly rhythm, batched writing, and room left for the unplanned.
- Content strategy
Turn one piece of content into a week of posts
One report, one interview or one long post already holds a week of material. How to break it into posts, an email and a story set without repeating yourself.
-
Content strategy A posting cadence a two-person team can keep
The right cadence is the one you still keep in month four. How to pick a weekly rhythm for a two-person team, protect it, and notice early when it slips.
Social media
Formats and craft for the feed, stories and carousels: what people save, what they skip, and how to keep posting without a full-time social team.
-
Social media Carousels people save, slide by slide
A carousel gets saved when every slide earns the swipe. How to structure the cover, the middle slides and the close so people come back to it later.
-
Social media Stories or feed: choosing the placement first
Stories and the feed reward different content. Decide the placement before you write, and the format, length and call to action fall into place on their own.
Email and CRM
Welcome sequences, segments and the contact records behind them. Practical notes on sending fewer, better emails to the people who asked for them.
- Email and CRM
A welcome sequence in five emails
Five emails, one per purpose, sent over two weeks. What each one should do, how to space them, and where the sequence should hand off to a person.
-
Email and CRM Segments: who actually gets the email
An audience is a list you upload. A segment is a question you ask of your records. Why the second one sends fewer emails to the right people every time.
Brand and design
Voice, templates and the visual system that keeps every post recognisably yours, whoever on the team made it and whatever tool they used to make it.
-
Brand and design Brand voice in five lines your team will use
You do not need a forty-page brand book. Five written lines, agreed once, are enough to keep every post sounding like the same company, whoever writes it.
- Brand and design
Templates that keep every post on brand
A template is a decision made once. How saved layouts keep type, colour and spacing consistent across a hundred posts, whoever on the team hits publish.
Marketing with AI
Briefing, delegating and checking work from an AI copilot. What to hand over, what to keep, and how to review the output the way an editor would.
- Marketing with AI
What to hand an AI copilot, and what to keep
An AI copilot is only as good as what you give it. Here is what to hand over on day one, what to keep for yourself, and how the approval step protects both.
-
Marketing with AI Brief an AI like you would brief a freelancer
Good freelancers get a brief, a deadline and a reference. AI tools deserve the same. A four-part brief that gets usable drafts on the first pass, not the fifth.