Leaderboard · Media & entertainment
Music artists & labels
Marketing plays for music artists & labels, ranked by votes.
Photo: Robert So
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1
Cross post a collaboration with the featured artist
When you release a track with a featured artist, agree in advance on a shared posting time and have both artists post the same clip within the same hour, tagging each other and linking to both channels. Repost a highlight from the other artist's page to your own Story.
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2
Set up a pre-save link two weeks before release
Create a pre-save landing page through your distributor two weeks before the release date and post the link in your bio and every caption for those two weeks. On release day, follow up with a Story reminder telling people the song is now live on the platforms they used.
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3
Turn your live setlist into a running public playlist
After every show, add the songs you played, in the order you played them, including covers, to a public playlist named after the tour. Post the playlist link in your Story with a photo from that night's stage.
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4
Build a fan SMS list at merch tables and online
At every show, put a sign up sheet or a text to join code at the merch table, and add a phone number field to your website's contact form. Send no more than one text per week, reserved for release dates, ticket presales, and merch drops.
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5
Time a merch drop to your release week
Design one shirt or print tied directly to the new release, using a lyric or the cover art, and open orders the same day the track drops. Announce it once in the release day post and once more three days later with a photo of the first shipped item.
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6
Host a listening party livestream the night before release
The evening before release day, go live on Instagram or YouTube, play the track once through, and talk through one story behind the writing or production. Save the replay and post a clipped highlight the next morning alongside the release link.
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7
Pitch your release to three playlist curators directly
Two weeks before release, find three independent curators whose existing playlists fit your genre and message them directly with the track link, a one line description, and your release date. Keep a spreadsheet of who you contacted and their reply so you never pitch the same curator twice with the same track.
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8
Cut a lyric video teaser for your most quotable line
Pick the single most quotable line from the new song and build a fifteen second lyric video around it, plain background, clean type, posted five days before release with a caption asking followers to guess the song title. Post the full lyric video on release day.
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9
Send a tour routing email before tickets go on sale
When your tour dates are confirmed, email your list a full city list with venue names and a note on which cities have limited capacity, sent forty eight hours before public ticket sale opens. Include a fan club or list only presale code if you have one.
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10
Give your fan club or SMS list access one day early
The day before a public release, send your SMS list or fan club email a private link to stream the track and ask for a reply with a favorite lyric or a first reaction. Use their replies as material for release day captions.
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