Leaderboard · Industry & professional
Freelancers & solopreneurs
Marketing plays for freelancers & solopreneurs, ranked by votes.
Photo: Teona Swift
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1
Build a one-page services menu with fixed starting prices
Create a single page listing each service you offer, a one-sentence description, and a starting price for each, even if the final quote depends on scope. Link it directly from your homepage navigation instead of burying it in a contact form.
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2
Update your portfolio the same week each project wraps
The same week a project finishes, add it to your portfolio page with the client's industry, the specific problem you solved, and one or two final assets, before moving on to the next project. Set a recurring calendar reminder so it does not slip.
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3
Send a handwritten thank-you note for every referral
Whenever a past client or contact refers new work to you, send a handwritten card thanking them by name within a week, regardless of whether the referral turns into paid work. Keep a running list so a referral never goes unacknowledged.
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4
Publish one detailed case study per quarter, not per project
Instead of writing a short summary for every project, pick your strongest one each quarter and write a full case study covering the brief, your process, and the final deliverable with real examples, and link it from your services menu.
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5
Ask for a specific testimonial prompt, not a general quote
When you request a testimonial from a client, send three specific prompts instead of asking for a general quote, such as what almost stopped them from hiring you and what surprised them about working together, and offer to draft a version from their answers for approval.
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6
Set a fixed weekly slot for LinkedIn posting about your work
Pick one fixed day and time each week to post about a specific problem you solved recently, written in plain language without industry jargon, and reply to every comment within the same day to keep the post active.
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7
Offer a paid one-hour discovery session before full projects
Create a fixed-price, one-hour paid discovery session as your entry offer, where you audit the client's current situation and hand over a short written plan, positioned as a standalone deliverable rather than a free sales call.
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8
Email your list a behind-the-scenes look at one project monthly
Once a month, send your email list a short behind-the-scenes note on a current project: a decision you made, a tool you used, or a problem you ran into, written like a working note rather than a polished announcement.
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9
Send a direct message to five dormant leads each month
Once a month, review your inquiry list for contacts who asked about a project but never booked, and send each a short, personal message asking whether their project is still on the table, with no attached pitch.
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10
Send a past-client check-in email every six months
Every six months, email each past client individually with a short note asking how the project you delivered is performing and whether anything has changed in their business that might need new work, without pitching in the same message.
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