Leaderboard · Industry & professional

Manufacturing & industrial

Marketing plays for manufacturing & industrial, ranked by votes.

Interior view of an automated beverage bottling factory with machinery and conveyor belts.

Photo: BI ravencrow

Submit a play for Manufacturing & industrial

1

Send a quarterly capacity update to your top 30 accounts

Every quarter, email your top 30 accounts by volume with a short note on current lead times, any new equipment or line additions, and open capacity for the next two months. Keep it to five sentences and send it from the account manager, not a marketing address.

by Marky team
2

Publish spec sheets as indexable web pages, not PDFs

Take your top ten product spec sheets and rebuild each one as an HTML page with the part number, dimensions, tolerances, and materials written directly in the page text instead of locked inside a PDF. Add each page to your sitemap and title it with the exact part number and category.

by Marky team
3

Film a five-minute plant tour for your homepage

Walk the floor with a phone gimbal and record real production: raw material intake, the main line, quality inspection, and packaging. Cut it to under three minutes, add captions, and embed it above the fold on your homepage and on your Google Business Profile.

by Marky team
4

Build a one-page enablement kit for each distributor

Create a single page per distributor with your current price sheet, three product photos, a one-paragraph company description, and a pre-written email they can forward to their own list. Host it in a shared drive folder and send the link to every distributor contact each time pricing updates.

by Marky team
5

Follow up every trade show badge scan within 48 hours

Export the badge scan list the day the show ends and send each contact a personalized email within 48 hours that references the specific product they stopped at, with a link to that spec page and a direct line to your regional rep.

by Marky team
6

Request a Google Business Profile review after every completed order

Add a step to your order closeout checklist: send the buyer a text or email with a direct link to leave a Google Business Profile review within a week of delivery. Track which sales reps ask consistently and add the link to your CRM email templates.

by Marky team
7

Co-host a webinar with a non-competing equipment maker

Identify a supplier whose equipment is installed alongside yours but does not compete, and propose a 30-minute joint webinar on a shared use case. Co-host it through LinkedIn Events, split the registrant list, and have each partner email their own customer list twice before the date.

by Marky team
8

Send a direct mail sample kit to lapsed accounts

Pull the list of accounts that have not ordered in 12 months and mail each one a small physical sample of your newest material or finish along with a printed card listing three recent line additions and a direct phone number. Follow up by phone two weeks later.

by Marky team
9

Write a comparison page for each material or process alternative

For your top three products, write a page comparing your process against the next most common alternative, covering cost, lead time, tolerance, and typical use case in plain terms. Link each page from the matching spec sheet and submit it through your sitemap.

by Marky team
10

Offer a limited first production run for new accounts

Create a standing offer for new accounts: a limited first production run at your standard minimum order quantity, with freight included, so an engineer can test fit and finish before committing to a full purchase order. Post the offer on your website and mention it in every new lead reply.

by Marky team