Leaderboard · Local services
Auto dealers & repair
Marketing plays for auto dealers & repair, ranked by votes.
Photo: Mathias Reding
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1
Mileage-based service reminder text at 5,000 mile intervals
Use your service history data to identify customers approaching a 5,000 mile interval since their last oil change or inspection, and send a text with the specific mileage marker and a link to book a service appointment. Include the make and model in the message so it reads as personal, not generic.
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2
Trade-in value email sent to owners of a three-year-old model
Pull a list of customers who bought a vehicle from you about three years ago and email them an estimated trade-in range based on current demand for that model, along with an invitation to bring it in for a firm appraisal. Mention that appraisals take about 30 minutes and require no appointment.
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3
Post-service review request text sent at pickup, not by mail later
When a customer picks up their vehicle after a service visit, have the service advisor mention that a text will follow with a link to leave a review, then send that text within the hour while the interaction is still fresh. Skip the request if the visit involved a comeback repair or a complaint.
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4
Recall and warranty check email sent twice a year to owners on file
Twice a year, run every vehicle you've sold or serviced through a recall lookup and email owners with open recalls a plain explanation of what the recall covers and a link to schedule the free repair. Send a separate note to anyone with warranty coverage expiring in the next 90 days.
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5
Google Business Profile post featuring this week's certified pre-owned arrivals
Each week, post photos and basic specs, mileage, trim, and price, of newly arrived certified pre-owned vehicles to your Google Business Profile. Update or remove the post once a vehicle sells so the listing stays accurate for anyone browsing.
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6
Seasonal tire and battery check text before the first freeze
In early November, send a text to customers in your service database offering a free tire tread and battery check before winter, with a link to book a short appointment. Mention that walk-ins are welcome during a specific window, such as Saturday mornings.
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7
Loyalty service credit for customers who buy their next car from you
Track total service spending per customer, and when someone who has serviced with you regularly for two years or more visits the sales floor, apply a credit toward their purchase based on that history. Explain the credit clearly on a one-page sheet at the desk.
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8
Local business fleet maintenance partnership with nearby companies
Contact operations managers at nearby businesses that run delivery vans or company vehicles and offer a set fleet maintenance rate with priority scheduling. Provide a simple one-page rate sheet and a dedicated phone line for fleet customers to book service.
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9
Direct mail postcard to lapsed service customers past 12 months
Pull a list of customers who haven't had a service visit in over 12 months and mail them a postcard with a specific offer, such as a discounted multi-point inspection, and a phone number to call. Include a code so you can track how many postcards turn into booked visits.
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10
End-of-model-year clearance email with specific unit numbers listed
In the last two months of the model year, email your list the specific remaining units of the outgoing model year, listing stock numbers, trims, and prices rather than a general clearance announcement. Update the email or send a follow-up as units sell.
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