Leaderboard · B2B software
Developer tools
Marketing plays for developer tools, ranked by votes.
Photo: Bibek ghosh
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1
Rewrite your SDK quickstart to a working call in under five minutes
Time a new developer running your current quickstart from a fresh terminal. Cut every step that is not required to make one successful API call, move optional configuration to a separate page, and add a copy-paste code block for each supported language. Test the rewritten version with someone who has never seen the product.
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2
Turn your changelog into a weekly digest post on your blog
Take the last two weeks of merged changes from your changelog and group them into breaking changes, new capabilities, and fixes. Publish a short blog post in that structure every week, link out to the relevant docs page for each item, and cross-post the summary to your developer newsletter.
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3
Reply to every open GitHub issue tagged question within 48 hours
Filter your public repository for open issues labeled question or help wanted that have gone unanswered for more than two days. Assign one engineer per week to close that queue, either with a direct answer, a link to the relevant doc, or a clear timeline if it needs a fix.
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4
List your package on its registry with a full working README
If your tool ships a command line tool or package, make sure its listing on the package registry for your language has a full README rendered on the page, not just a link back to your site. Include the install command, one working example, and a link to a support channel directly in that README.
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5
Publish a technical teardown of a common integration mistake
Pull the most common misconfiguration from your support tickets or community chat, the kind that causes a confusing error message. Write a post that reproduces the error, explains the root cause, and shows the fix with a diff of the actual configuration. Publish it on your own blog and share it in developer communities where the topic fits, without self promotion.
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6
Request public reviews from developers whose GitHub issues you closed
Pull the list of developers whose GitHub issues you closed as resolved in the last quarter. Send a short personal email thanking them for the report and asking if they would leave a short review on a public software review site describing what they used the tool for and how the issue was resolved.
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7
Add a working code sandbox to the first onboarding screen
Replace your text based onboarding checklist with an embedded, browser based code sandbox pre loaded with a minimal working example and your API key already inserted. Let new signups edit and run the example directly in the browser before they set up a local environment.
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8
Host office hours for the two most asked about API endpoints
Check your support channel or docs analytics for the two endpoints with the most repeated questions. Schedule a recurring 30 minute office hours session in your community chat focused only on those two endpoints, run by the engineer who owns them, and post a summary thread afterward for anyone who missed it.
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9
Give solutions engineers a one page cheat sheet of rate limits
Collect every rate limit, quota, and plan-based restriction into a single internal one-pager for your solutions engineering and sales team, with the exact numbers per plan tier. Update it the same day any limit changes, and require the team to reference it directly in technical evaluation calls instead of guessing.
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10
Offer free usage credits for the first public project built on your API
Set up an application form for developers to submit a public, open source project built on your API. Approve qualifying projects for a fixed block of free usage credits, feature the project in your developer newsletter, and link to its repository from your examples page.
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