Leaderboard · General
General
Marketing plays for general, ranked by votes.
Photo: Walls.io
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1
Send a three-email win-back sequence to lapsed customers
Pull your list of customers who have not purchased or booked in the last 90 days. Write three emails spaced four days apart: a friendly check-in, a reminder of what you offer, and a small thank-you offer for returning. Send from a real person's name, not a no-reply address, and ask a simple question in the first email to invite a reply.
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2
Turn your ten most common customer questions into a post series
Ask your front-line staff or check your inbox and social comments for the ten questions you get asked most often. Write one short social post answering each question in plain language, and schedule them over the next month, one every three days, on the platform where your audience is most active.
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3
Ask happy customers for one referral right after a good outcome
Identify the moment your service clearly worked, such as a completed project, a resolved support ticket, or a fulfilled order. Within a day of that moment, send a short personal message asking if they know one other person who could use the same help, and include an easy way to forward your contact or a referral link.
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4
Set up a cross-promotion with one complementary local business
List three nearby or adjacent businesses that serve the same customers but do not compete with you. Reach out to one this week and propose a simple trade: you feature their offer to your email list or social audience, and they do the same for you, both within the next two weeks.
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5
Host a small walk-in or virtual office hours session this month
Pick a two-hour block in the next three weeks and invite your email list and social followers to drop in, in person or on a video call, with questions about your product or industry. Promote it with one email and three social posts leading up to the date, then follow up afterward with a recap and a next step for attendees.
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6
Publish one detailed how-to guide for your biggest customer problem
Pick the single problem prospective customers ask about most before buying. Write a step-by-step guide that solves it in full, including the parts that do not require your product, publish it on your website this week, and link to it from your email signature and your next three social posts.
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7
Add a review request to your standard post-purchase follow-up
Find the point in your process where a customer's job is clearly done, such as delivery, project close, or first successful use. Add a message at that exact step asking directly for a review on the platform that matters most for your business, with a direct link so leaving one takes under a minute.
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8
Build a retargeting ad list from visitors who viewed pricing
Set up a tracking pixel on your pricing or booking page if you have not already, and create an audience of everyone who viewed it in the last 30 days without converting. Run a small retargeting ad budget showing that audience a specific offer or an answer to a common objection, then check results after two weeks.
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9
Package two related offerings into one seasonal bundle this quarter
Look at your last 90 days of sales and find two products or services customers often buy close together. Combine them into one named bundle with a single price, list it on your site and in your next newsletter, and set an end date so the offer feels timely rather than permanent.
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10
Spend thirty minutes a week answering questions in one online community
Find one active forum, subreddit, or social group where your ideal customers already ask questions, such as a local business group or an industry community. Set a recurring thirty-minute block each week to answer questions helpfully without pitching, and mention your business only when someone directly asks what you do.
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