Leaderboard · B2B software
HR tech
Marketing plays for hr tech, ranked by votes.
Photo: Max Vakhtbovych
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1
Send HR leaders a benchmark email using your own platform data
Pull anonymized, aggregated data from your platform on a metric HR leaders track, such as average time to fill a role or average onboarding completion time, broken out by company size band. Send it as a short email to your prospect list with one chart and one paragraph of context, no gated form required.
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2
Post a LinkedIn breakdown of one policy change and its rollout
Pick a recent employment law or policy change relevant to your customer base, such as a new leave requirement in a specific state or country. Write a LinkedIn post walking through what changed, who it affects, and the specific steps an HR team should take to update their handbook and system settings.
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3
Partner with a benefits broker on a joint compliance checklist
Reach out to a professional employer organization or benefits broker whose clients overlap with your target market. Co-author a compliance checklist relevant to both of your services, such as year end payroll and benefits tasks, publish it under both brands, and email it to both client lists in the same week.
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4
Run a live Q&A webinar timed to open enrollment season
Schedule a 45 minute webinar in the four weeks before open enrollment begins, focused specifically on configuring benefits enrollment workflows in your platform. Invite current customers directly and open registration to prospects through your email list, and record it for a gated resource page afterward.
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5
Publish a template handbook section customers can copy directly
Write a ready-to-use handbook section, such as a remote work policy or a leave policy template, formatted so an HR generalist can copy it directly into their own document with minimal editing. Publish it as a resource page with a short intro on what to customize before using it.
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6
Request reviews from HR admins after their first payroll run
Trigger a review request email two days after a new customer completes their first payroll run on your platform, asking specifically about the setup and first run experience. Send it from your customer success team, not a marketing address, and include a direct link to your public review site profile.
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7
Build a role based onboarding path for admins versus employees
Split your onboarding flow into two tracks from the first login: one for the HR admin setting up the account, and one for employees completing self-serve tasks like profile setup or benefits elections. Send each track its own email sequence with instructions specific to that role instead of one generic welcome series.
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8
Start a peer community for HR leaders to trade policy language
Set up an invite-only community limited to HR leaders at customer companies, focused on trading real policy language and rollout experiences. Post one discussion prompt per week sourced from a recurring theme in your support tickets or sales calls.
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9
Equip sales with a comparison against manual spreadsheet processes
Build a one-page comparison for sales showing the concrete steps and handoffs involved in running a specific HR process manually with spreadsheets versus in your platform, based on real customer conversations about their prior process. Use it specifically for prospects still running that process by hand.
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10
Offer a free compliance audit for prospects still using spreadsheets
Offer prospects still managing HR processes manually a free 30 minute compliance audit of their current handbook or process against current requirements in their state or country, conducted by a member of your team, with no obligation to purchase attached.
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