Leaderboard · Media & entertainment
Photography & videography
Marketing plays for photography & videography, ranked by votes.
Photo: Marcos Caio C. Gomes
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1
Refresh your portfolio by niche instead of by date
Reorganize your website portfolio into separate galleries by niche, weddings, family sessions, or branding shoots, with ten to fifteen of your strongest images in each, and remove any image more than two years old unless it still represents your current style. Update the galleries once a season.
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2
Hand out a referral card at every delivery appointment
When you deliver final images or prints in person or by mail, include a small printed card with a specific referral offer, a discount for both the referring client and the new client, and a simple way to redeem it, a code or a link. Track redemptions in a spreadsheet by client name.
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3
Book a mini session day around a seasonal theme
Once a season, block one day for fifteen to twenty minute mini sessions around a theme, fall light, holiday cards, or spring blooms, and open booking through a simple online calendar link two to three weeks ahead. Cap the number of slots and say so in the announcement to create a real deadline.
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4
Build a shared album with each vendor partner after a job
After every wedding or event, send the planner, florist, and venue a shared online gallery of images that feature their work specifically, watermarked with your studio name, within one week of the event. Ask each vendor to tag you when they repost.
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5
Offer a print or album upsell inside the client gallery
When you deliver a digital gallery, include one simple upsell option directly on the gallery page, a print credit or an album preview, with a deadline of two weeks before the option expires. Send one reminder email three days before the deadline.
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6
Tag every local vendor in the post, not just the client
When you post a session or event online, tag the venue, the florist, the makeup artist, and any other vendor involved by their business account, and mention at least one of them by name in the caption. Keep a running list of vendors you have worked with to make tagging consistent.
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7
Run one seasonal promo tied to a specific calendar date
Once per season, offer one specific promotion, a discounted session type or an add on print package, tied to a real date like the start of fall or a holiday, announced by email and social two weeks ahead with a clear end date. Do not repeat the same promo structure two seasons in a row.
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8
Ask for a short video testimonial at final delivery
At the final in person delivery or a wrap up call, ask the client if you can record a thirty second video of them describing one specific thing they liked about the process, using your phone. Post the clip on your website's booking page next to the relevant portfolio gallery.
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9
Update your Google Business Profile photos every month
Once a month, upload five to ten new images to your Google Business Profile, mixing recent session work with a behind the scenes shot of you shooting, and respond to any new reviews within the same week. Remove outdated cover photos that no longer represent your current style.
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10
Organize a styled shoot to break into a new niche
Partner with two or three vendors in a niche you want to reach, a stylist, a small venue, and a model or real couple willing to trade for images, and plan one styled shoot with a clear creative concept. Split the final gallery so every partner can post and tag the others on the same day.
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