Leaderboard · E-commerce & consumer brands
Marketplaces
Marketing plays for marketplaces, ranked by votes.
Photo: Khwanchai Phanthong
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1
Seller onboarding checklist with a fast first listing
Build a five-step onboarding checklist for new sellers that ends with publishing their first listing within twenty-four hours of signup, and send a reminder email or SMS at each step left undone. Follow up personally after the first sale.
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2
Buyer trust badge for verified seller identity
Add a verification step to seller onboarding that checks government ID or business registration, and display a verified badge on listings from sellers who complete it. Explain the badge's meaning on search results and in buyer emails.
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3
Two-sided referral program for sellers and buyers
Give sellers a referral link that waives a listing fee once a referred seller completes their first sale, and give buyers a referral link that credits both accounts once a referred buyer completes a purchase. Promote both from their dashboards.
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4
Category gap email to sellers based on search data
Pull the top searched terms from the last thirty days that return few or no listings, and email that list to sellers in adjacent categories with a suggestion to list a matching product, naming the exact search gap in plain terms.
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5
Post-purchase review request split into three scores
Send a review request email two days after a buyer marks an order delivered, asking about the item as described, packaging, and communication with the seller as three separate questions. Show all three scores on the seller's profile.
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6
Abandoned listing draft recovery email for sellers
When a seller starts a listing but does not publish it within twenty-four hours, send a reminder email noting the draft is saved and what is missing, such as photos or a price. Offer a short call or chat option for sellers who stall twice.
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7
First-sale milestone email to keep sellers active
Send a congratulations email the moment a new seller's first sale ships, explaining when payout arrives and giving one tip for their next listing. Follow up one week later asking if they need help photographing or pricing item number two.
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8
Buyer win-back offer for a dormant search category
Identify buyers who searched a category in the past but have not purchased in the last ninety days, and send an email showing new listings in that exact category since their last visit, with a small first-purchase-in-category discount.
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9
Seller success story guide sourced from real listings
Interview one active seller per month about how they price, photograph, and describe their listings, and publish the conversation as a guide for newer sellers. Link the guide from the onboarding checklist and the seller newsletter.
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10
Dispute resolution transparency page for both sides
Publish a plain-language page explaining exactly how a dispute over a missing or misrepresented item gets resolved, including typical timelines and what evidence to submit. Link to it from checkout and every order confirmation email.
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