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Home services (plumbing, HVAC, cleaning)
Marketing plays for home services (plumbing, hvac, cleaning), ranked by votes.
Photo: AS Photography
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1
Maintenance plan renewal call 30 days before it expires
Run a report each week for maintenance plan members whose coverage expires in the next 30 days and have someone call them directly to renew before the expiration date, mentioning the specific inspection or tune-up they'd be scheduling next. Send a follow-up email to anyone who doesn't answer.
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2
Seasonal HVAC tune-up reminder email before the first heat wave
In late April, email everyone who's had an HVAC service call in the past two years, reminding them that a pre-summer tune-up can catch problems before the first hot week and linking to your online booking calendar. Repeat the same email in October for heating systems.
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3
Neighborhood postcard mailed the week after a completed job
The week after finishing a visible job, such as a new water heater or a furnace repair, mail a postcard to the twenty to thirty closest addresses mentioning the work you just completed on their street and including a direct phone number and a small first-time discount.
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4
Review request text sent within two hours of job completion
As soon as a technician marks a job complete in your scheduling app, trigger a text to the customer thanking them and including a direct link to your Google Business Profile review page. Ask the technician to mention verbally before leaving that a text will follow.
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5
Same-day emergency dispatch photo posted to Google Business Profile
After finishing an emergency call, such as a burst pipe or a failed furnace on a cold night, ask the customer if you can post a quick photo of the completed fix to your Google Business Profile with a short note about the type of job and that it was handled the same day.
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6
Referral thank-you gift card mailed within a week of a new job
When a new customer mentions they were referred by a past customer, mail that past customer a small gift card to a local coffee shop within a week, along with a short handwritten thank-you note.
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7
Spring cleaning direct mail offer to a fixed radius around your shop
Each March, mail a postcard offering a discounted first cleaning or a bundled deep-clean package to every address within a set radius of your shop, using a mailing list service. Include a code so you can count exactly how many postcards convert to booked jobs.
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8
Text reminder for recurring cleaning clients to confirm the week's visit
The day before each recurring cleaning appointment, send an automatic text confirming the date and time and asking the client to reply if they need to skip or reschedule that week. Keep a waitlist of one-time clients you can call to fill any canceled slot.
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9
Local hardware store partnership for a co-branded flyer
Ask a nearby hardware or paint store if you can leave flyers by the register offering their customers a discount on your service, such as a plumbing inspection or a cleaning package, in exchange for referring their customers to you and mentioning the store in your own shop.
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10
Annual furnace and AC inspection reminder tied to the install date
Track the install or last service date for each customer's HVAC system and send an email exactly one year later reminding them an annual inspection is due, with a direct link to book. Mention the specific system type, such as a gas furnace or heat pump, in the email.
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