Win back past online travel agency guests with a direct offer

Pull the list of guests who booked through online travel agencies in the last twelve months from your property management system. Send them an email offering a discount for booking directly on your site or by phone next time, and mention that direct guests get first pick of room upgrades. Send it eight to ten months after their stay, before they start planning again.

Why it works: Guests who already stayed with you are the easiest to convert to direct bookings, and a modest incentive from a source they trust beats an agency's price on its own.