Leaderboard · E-commerce & consumer brands
Fashion & apparel
Marketing plays for fashion & apparel, ranked by votes.
Photo: Ali Babajahdi
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1
UGC try-on request in the shipping confirmation
In the shipping confirmation email, ask the customer to post a short try-on clip to Instagram or TikTok and tag the brand for a chance to be reposted. Pull the strongest clips into a weekly Stories highlight and credit the poster's handle.
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2
Post-purchase size exchange flow over SMS
Build an SMS automation that fires two days after a delivery confirmation asking whether the fit ran true to size. Route a yes reply to a review request, and route a no reply to a prepaid return label plus a one-tap reorder link in the next size.
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3
On-site fit quiz tied to a measurement chart
Add a short quiz to each product page asking for height, usual size in three reference brands, and fit preference such as relaxed or fitted. Show the recommended size inline and email the result so the shopper can reference it on future orders.
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4
SMS and email waitlist ahead of a limited drop
Open a waitlist signup two weeks before a drop through a landing page linked from the Instagram bio and Stories. Text the waitlist a private early-access link one hour before launch, then email the general list once the drop goes public.
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5
Back-in-stock alert by size and colorway
Turn on per-variant back-in-stock signups so shoppers can request an alert for one specific size and color instead of the whole product. Send the alert by SMS the moment inventory posts, and hold a short reserved window before it opens to everyone.
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6
Packaging insert QR code linking to a styling guide
Print a QR code on the tissue paper or thank-you card that opens a mobile styling guide for the item just purchased, showing three ways to wear it and pieces it pairs with. Track scans with a unique short link tied to that SKU.
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7
Loyalty tier earned by repeat purchase count
Set up three loyalty tiers based on the number of orders placed in the last twelve months, with perks such as early drop access, free alterations, or priority service at each level. Email the customer when they move up a tier and list what changed.
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8
Referral program paying out in store credit
Give existing customers a unique referral link that credits their account once a friend's first order ships, and give the friend a discount on that first order. Promote the link in the order confirmation email and a tab of the account page.
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9
Shoppable lookbook carousel on Instagram
Shoot a five-look carousel styled around one theme, such as transitional layering for the season, and tag every product in the post. Pin the carousel to the top of the grid for two weeks and repost the top look to Stories with a link sticker.
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10
Photo review request with a small discount incentive
Two weeks after delivery, email customers a review request offering a small discount code for including a photo of the item worn or styled. Feature the strongest photo reviews directly on the product page above the star rating.
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