Leaderboard · Media & entertainment
Indie film & TV production
Marketing plays for indie film & tv production, ranked by votes.
Photo: StockHouse Films llc
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1
Pitch local press two weeks before a hometown screening
Two weeks before any hometown or regional screening, email the arts desk at your local paper and one local news blog with a two paragraph pitch, a still image, and screening details. Follow up once, four days out, with the ticket link.
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2
Build a festival run email list from your submission page
On your film's submission or landing page, add a short signup form asking for name, email, and city, and offer festival date alerts in exchange. Export the list before each festival and send one email with screening times, ticket links, and a photo from the shoot, timed three days before the premiere.
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3
Post one behind the scenes clip per shoot day
At the end of each shoot day, pick one fifteen to thirty second moment, a lighting setup, a rehearsal, a crew joke, and post it to Instagram or TikTok before you leave set. Keep a shared folder where any crew member can drop clips so you never run dry on production days.
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4
Record every post screening Q&A for later reuse
Bring a simple shotgun mic and a phone tripod to every screening and record the director and cast Q&A in full. Cut the three sharpest answers into short clips for social and keep the full recording as a source for the press kit and future interview requests.
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5
Publish a press kit page with stills, bios, and contact
Build a single page on your site titled Press with high resolution stills, a one paragraph logline, cast and director bios, a poster file, and a direct email for press inquiries. Link it from every festival submission and every email signature during the festival run.
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6
Send a short funding update even without a live campaign
Once a month during production or post, send a short email to your list with one photo, one line on where the edit or funding stands, and one clear ask, a share, a location lead, or an equipment loan. Keep it under 150 words so people actually read it.
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7
Hand cast and crew the social account for a single day
Pick one actor or department head per week and hand them the film's Instagram Story for a day, with three prompts to cover, a set tour, a favorite prop, and a question from followers. Collect the raw clips afterward for your archive.
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8
Keep a running sales agent and distributor contact list
Keep a spreadsheet of sales agents and distributors who have handled films similar to yours in genre and budget, with a contact name, the last film they picked up, and the date you last reached out. After each festival selection, email the list a two line update with the new laurel and a screener link.
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9
Update your poster and trailer thumbnail with new laurels
The week you receive an official selection or award, update your poster file and trailer thumbnail with the laurel graphic and re upload them everywhere, your website, YouTube, and any active festival submission pages. Note the change in your next email update.
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10
Offer a free community screening to a local venue
Contact one local library, community center, or nonprofit aligned with your film's subject and offer a free screening with a short discussion afterward. Bring a sign up sheet for your email list and photograph the turnout for future pitches.
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