Leaderboard · Media & entertainment
Gaming & esports
Marketing plays for gaming & esports, ranked by votes.
Photo: Matheus Bertelli
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1
Set up a creator code and track it separately from other links
Register a creator or affiliate code with the game's official program if one exists, and give it its own short link and its own mention in your stream overlay and video descriptions, separate from any other sponsor links. Check the platform's dashboard monthly to see which content drove code usage.
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2
Build a three step Discord onboarding flow for new members
Set up a welcome channel with a bot that walks new members through three steps, picking a role for their main game, agreeing to the rules, and posting an introduction in a dedicated channel. Check the flow yourself once a month by joining as a test account.
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3
Turn every patch note into a plain language recap post
The day a patch drops, rewrite the official patch notes into a short plain language post, what changed, what it means for players, and one recommendation on what to try first, and post it to Discord and your community's main social account within a few hours.
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4
Publish a tournament recap within a day of the final match
Within twenty four hours of a tournament ending, publish a recap post with the final bracket result, one standout play with a clip, and a quote or reaction from a participant if you can get one. Post it to Discord, your subreddit, and social the same day.
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5
Run a raid train after your own stream ends
At the end of your stream, pick one smaller streamer in the same game who is currently live and send your viewers to them with a raid, saying one specific reason you are sending them there. Message the streamer beforehand so they know it is coming.
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6
Post a short dev diary update every two weeks
Every two weeks, post a short update from whoever is building or running the project, one paragraph on what got worked on, one open question for the community, and a screenshot or clip if there is one. Keep it in the same Discord channel every time so members know where to check.
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7
Host a small community tournament with clear entry rules
Once a season, host a small bracket tournament open to community members, posted with the entry deadline, format, and prize a full week in advance, and run it through a free bracket tool linked in Discord. Stream or clip the final match.
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8
Build a weekly highlight reel from fan submitted clips
Open a Discord channel where members can submit their own clips each week, and every Friday compile the five best into a single highlight video posted to your main channel, crediting each clipper by name. Pin the submission channel so new members find it.
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9
Set up a cross game collab stream with another creator
Find a creator who streams a different but related game and schedule a joint stream where you each try the other's main game for an hour, promoted a week ahead on both channels. Clip the funniest reactions for both channels afterward.
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10
Run a subreddit AMA tied to a specific milestone
Time an AMA on your community's subreddit to a specific milestone, a launch, a major patch, or a tournament win, and post it with a clear start and end time so questions concentrate in one window. Answer the ten most upvoted questions first.
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