Leaderboard · E-commerce & consumer brands
Supplements & wellness products
Marketing plays for supplements & wellness products, ranked by votes.
Photo: Richard Khuptong
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1
Ingredient sourcing and testing transparency page
Publish a page listing where each core ingredient is sourced, which third-party lab tests each batch, and how to look up a certificate of analysis by the lot number printed on the bottle. Link to it from every product page and the footer.
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2
Lot number lookup tool linked from the packaging
Print a QR code on the label that opens a page where customers enter the lot number to view that batch's certificate of analysis and manufacturing date. Promote the tool in the post-purchase email as a reference to return to.
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3
Educational email series on an ingredient category
Write a four-part email series explaining what a given ingredient category is, how it is typically studied, and what questions to ask a healthcare provider before starting any new supplement. Send one email every four days to new subscribers.
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4
Refill subscription with a flexible skip and pause
Offer a subscription at checkout with a default thirty-day cadence, and text subscribers three days before each shipment with a one-tap option to skip, pause, or change the date. Review pause reasons monthly to adjust the default cadence.
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5
Third-party certification explainer on product pages
Add a short section on each product page explaining what a specific third-party certification badge means, who issues it, and how often the product is retested. Link to the certifying body's public verification page for that product.
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6
Ask-a-pharmacist content series from reader questions
Collect common ingredient and interaction questions from customer service and social comments, then have a licensed pharmacist or qualified formulator answer a general, non-personalized version of each question in a monthly email or post.
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7
Household refill reminder based on serving count
Calculate how many servings are in a bottle based on the labeled daily serving size, then set an email and SMS reminder five days before it should run out, with a one-click reorder link and the subscription option highlighted.
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8
Manufacturing facility tour content for social video
Film a short video series walking through the manufacturing facility, showing quality control checkpoints and packaging steps, one step per video. Post weekly on TikTok or Instagram and link to the sourcing and testing page.
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9
Review moderation guideline for compliant language
Write a short review submission guideline asking customers to describe their personal routine and experience without making claims about diagnosing, treating, or curing any condition, and moderate incoming reviews against that guideline first.
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10
Bundle discount for stacking complementary formulas
Identify two or three products customers commonly buy together based on the last ninety days of order data, and offer them as a bundle at a small combined discount with a page explaining what each ingredient is and why it is included.
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