Leaderboard · Industry & professional
Agencies (marketing, design, dev)
Marketing plays for agencies (marketing, design, dev), ranked by votes.

Photo: Leeloo The First
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1
Publish a public teardown of one prospect's website each month
Pick one company in your target niche each month, record a ten-minute screen share teardown of their website or funnel pointing out specific, fixable issues, and publish it on YouTube and LinkedIn without presenting it as an unsolicited pitch.
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2
Rewrite your homepage around one named niche and problem
Rewrite your homepage headline and first section to name one specific industry and one specific problem you solve for it, such as scheduling software companies or subscription box brands, instead of listing every service you offer.
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3
Set up a referral fee agreement with three adjacent agencies
Identify three agencies that serve your target client but do not compete, such as a PR firm or a video production shop, and put a simple written referral fee agreement in place. Send each partner one qualified lead per quarter to keep the relationship active in both directions.
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4
Launch a fixed-scope entry offer under your usual project minimum
Package a narrow, fixed-scope service, such as a one-week landing page audit or a single-page website rebuild, at a set price below your typical project minimum, with a clear deliverable and timeline listed on its own page.
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5
Send a monthly project breakdown email to your list
Each month, write an email walking through one completed project: the starting problem, the specific changes made, and the approach used to measure the outcome, with real screenshots from the project rather than summary bullet points.
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6
Publish your rate card and process on a pricing page
Build a pricing page listing your service tiers, what is included in each, and your typical project timeline, even if the top tier is listed as a custom quote. Update it whenever your scope or pricing structure changes.
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7
Record a video series answering one client question per episode
Record a five-minute video answering one recurring question prospects ask on discovery calls, such as how you handle revisions or what a typical timeline looks like, and publish one per week on YouTube, embedding each on the matching FAQ page.
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8
Send a personalized LinkedIn note to five niche accounts weekly
Each week, identify five companies in your target niche, reference something specific from their recent website, launch, or funding announcement in a personalized LinkedIn connection note, and follow up with a resource relevant to what you noticed.
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9
Ask every completed project for a named review with detail prompts
At project close, ask the client contact to leave a review naming their role and company on a platform like Google Business Profile or Clutch, and provide three specific prompts, such as what problem they hired you to solve, so the review carries detail instead of a generic compliment.
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10
Co-host a workshop with a software partner for your niche
Partner with a software company whose tool your niche client base already uses, and co-host a one-hour workshop on a practical topic, such as setting up a specific integration or workflow, splitting the promotion between both email lists.
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