Leaderboard · Real estate & finance
Residential real estate agents
Marketing plays for residential real estate agents, ranked by votes.
Photo: Yunus KALÇIK
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1
Just-listed to just-sold email sequence
Build a three-part email sequence for every listing: a just-listed announcement the day it hits the market, a reminder two days before the first open house, and a just-sold recap once you close. Send all three to your full contact list and to a targeted mailing list built from homeowners within a half-mile radius.
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2
Quarterly market update postcard by zip code
Once a quarter, pull median sale price, average days on market, and active inventory for one zip code or neighborhood from your MLS. Lay the numbers out on a single postcard with your name and photo, and mail it to every homeowner inside that boundary.
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3
Two-hour follow-up call after every open house
Within two hours of an open house ending, call or text each visitor who signed in, mention the specific room or feature they asked about, and offer to send two or three comparable listings that match what they described wanting.
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4
Home purchase anniversary outreach to past clients
In your CRM, tag every past buyer with their closing date. On the one-year, three-year, and five-year mark, send a short personal video or handwritten note asking how the house is treating them and whether anything has changed with their plans.
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5
Neighborhood walkthrough video series
Film a two-minute walkthrough video for each new listing that spends the first thirty seconds on the neighborhood itself: the park, the coffee shop, the school drop-off line. Post the series on your listing pages and share it directly with buyers whose search criteria match the area.
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6
Referral network with local movers and inspectors
Build a short list of five local businesses buyers and sellers need anyway: a moving company, a home inspector, a handyman, a cleaning service, and a contractor. Set up a two-way referral arrangement where you hand new clients a printed guide with their contact information, and they mention your name back.
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7
Automated review request after every closing
The day after a closing, send a short text with a direct link to your Google Business Profile or a Zillow-style agent profile asking for a review, and follow up once by email a week later if they have not left one.
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8
Direct mail campaign for expired and FSBO listings
Each week, pull the list of listings that expired or were withdrawn in your MLS area, plus any for-sale-by-owner signs you spot while driving your farm area. Mail each owner a short letter offering a free, no-obligation pricing and marketing review.
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9
Free home valuation offer on your business profile
Add a free home valuation offer to your Google Business Profile and website, with a short form asking for the address and a few details. Respond to every submission within one business day with a written estimate range and an invitation to a fuller in-person consultation.
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10
Annual client appreciation gathering
Once a year, host a low-key gathering, a coffee morning, a small cookout, or a holiday open house, and invite every past client plus one guest each. Skip the sales talk and use the event to ask what has changed in their lives since you last spoke.
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