Leaderboard · Creators & education
Online courses & edtech
Marketing plays for online courses & edtech, ranked by votes.
Photo: ROMAN ODINTSOV
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1
Send a direct check-in email to students who stopped logging in
Pull a list of students who enrolled but have not opened a lesson in two weeks. Send each one a short, personal email asking what is getting in the way and offering one specific next step, such as a shorter version of the next lesson or a fifteen minute call.
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2
Open a waitlist page before your next cohort has a launch date
Publish a simple waitlist landing page describing the cohort's outcome and rough timing, and collect email addresses with a short form. Email everyone on the list the moment you set a start date, and give waitlist subscribers a 48 hour early registration window before you open enrollment publicly.
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3
Send a five-email drip that teaches one free lesson
Take the first module of your paid course and break it into a five-email sequence, each one delivering a small piece of the lesson with a short action step. End the final email with an invitation to enroll in the full course, linking directly to the enrollment page.
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4
Give every graduate a certificate designed to be shared on LinkedIn
Design a completion certificate as an image sized for a LinkedIn post, with the course name, the graduate's name, and your program's logo. Email it automatically when someone finishes the last lesson, along with a pre-written caption they can copy and paste when they post it.
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5
Build an alumni showcase page featuring recent graduate projects
After each cohort ends, ask three graduates if you can feature the project or outcome they built during the course. Publish their work on a dedicated showcase page on your website with their name, a short quote in their own words, and a link to their site if they have one.
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6
Run a private discussion forum just for the current cohort
Set up a private space, such as a Circle or Discord server, that only opens to students once they enroll and closes to new posts after the cohort ends. Post one discussion prompt tied to each week's lesson so students have a reason to check in and talk to each other.
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7
Publish a three-part mini-lesson series on YouTube
Record three short videos, ten minutes or less, that each teach one useful technique related to your course topic. Publish them as a numbered playlist on YouTube, and add an end screen and description link pointing to your course waitlist or enrollment page.
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8
Cross-promote with a course creator who teaches an adjacent skill
Find a course creator whose topic is a natural next step from yours, such as a design course creator if you teach copywriting. Agree to email each other's list once with a short, honest recommendation and a discount code exclusive to that swap.
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9
Publish a detailed syllabus page for each course you sell
Write a full syllabus page for every course, listing each module title, what it covers, and how long it takes, and publish it as its own indexable page rather than a locked PDF. Include the exact questions prospective students search for, such as prerequisites and time commitment.
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10
Open every cohort with a live kickoff call, not a welcome email
Schedule a live video call for the first day of each cohort where students introduce themselves, share their goal for the course, and meet the instructor in real time. Record it for anyone who misses it, but hold it live so early questions get answered on the spot.
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