Leaderboard · Hospitality & travel
Wedding vendors
Marketing plays for wedding vendors, ranked by votes.
Photo: Masood Aslami
-
1
Publish a clear pricing and process page instead of quotes only
Build a page on your website that lays out your starting prices, what is included at each tier, and the steps from inquiry to wedding day, instead of requiring couples to fill out a form to learn anything. Update it once a season as prices change.
-
2
Set up a two-way referral loop with one venue and one planner
Pick one venue and one planner you already work well with, and agree that each of you will hand new inquiries a printed or digital list naming each other by name whenever a couple asks for recommendations. Check in quarterly to see how many leads moved each direction.
-
3
Feature a real wedding on your site once the couple signs off
After a wedding wraps and photos come back, ask the couple in writing for permission to feature their wedding on your website and social channels, and offer to link to their other vendors in exchange for the same. Publish a short feature with real photos and the couple's first names only, if they prefer to stay private.
-
4
Promote a discounted rate for your slowest booking months
Look at your booking calendar from the last two years and identify the months couples book least often, then build a short email and social campaign offering a lower rate or an added extra for weddings held in that window, sent to your inquiry list at the start of the booking season.
-
5
Run a joint open house with a florist, baker, and photographer
Split the cost and planning of a seasonal open house with a florist, a baker, and a photographer, each showcasing their own work in one shared space, and invite engaged couples from all four contact lists. Collect names at the door for each vendor to follow up individually.
-
6
Publish a getting-started guide during engagement season
Between late November and Valentine's Day, when proposals peak, publish a simple guide on your website and social channels covering what a newly engaged couple should do first and in what order, with your service positioned as one of the early steps. Promote it with a small ad budget aimed at recently engaged people.
-
7
Post styled detail shots on slow weeks between weddings
On a week without a wedding, set up and photograph a few styled details, place settings, floral arrangements, or invitation suites, and post them to Instagram with a caption describing the look and who it would suit. Tag any rental or florist partners who supplied pieces.
-
8
Ask for a review when you deliver the final product, not before
At the moment you hand over final photos, the finished cake tasting notes, or the last invoice, ask the couple directly for a review on your preferred platform and send a follow-up link by text within a day if they have not left one. Time the ask to the last positive interaction, not the booking.
-
9
Send a handwritten thank-you with a friend referral card
After each wedding, mail the couple a short handwritten thank-you note and enclose a small card offering a discount to any engaged friend they refer, along with a matching thank-you gift for the couple once the referral books. Keep a simple log of which couples refer the most.
-
10
Host a styled shoot open house for planners and venue staff
Organize a small styled shoot at a partner venue and invite local planners, venue coordinators, and other vendors to walk through while photos are being taken, so they see your work in person and meet you face to face. Share the finished images with every attendee to use in their own portfolios.
No plays yet for Wedding vendors. Submit the first.