Leaderboard · Hospitality & travel
Travel agencies & tour operators
Marketing plays for travel agencies & tour operators, ranked by votes.
Photo: Nataliya Vaitkevich
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1
Publish a day-by-day teaser of an upcoming group itinerary
Break one upcoming tour's itinerary into its individual days and post one day at a time on Instagram or your blog over two weeks, pairing each day with a photo and one detail travelers would not find in the brochure. End each post with the departure date and a link to reserve a spot.
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2
Invite past travelers from one trip to a reunion happy hour
Pull the roster from a tour that ran a year ago and invite that group to an in-person or virtual reunion where you share photos and preview next year's version of the same trip. Offer attendees a deposit-only booking window that closes at the end of the event.
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3
Run a countdown email sequence in the weeks before departure
Set up four emails timed at thirty, fourteen, seven, and two days before a tour's departure date, each covering one practical need: packing list, weather and what to expect, meeting point and time, and final documents to bring. Send only to travelers already booked on that departure.
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4
Spotlight one tour guide's story every month
Interview one guide about how they know the region, their favorite stop on the route, and one story they tell every group, then post it as a short video or written profile on your website and social channels. Rotate through your full guide roster over the year.
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5
Share behind-the-scenes footage from route scouting trips
When staff scout a new route or check a hotel partner ahead of season, film short clips on a phone and post them to Instagram Stories, showing the vetting process, the room, the meal, or the trailhead. Save the clips to a highlight so new visitors can find them later.
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6
Text waitlisted travelers the moment a sold-out spot opens
When a booked traveler cancels a spot on a sold-out departure, text everyone on that departure's waitlist in the order they joined, giving each person a short window to confirm before you move to the next name. Keep the waitlist as a simple spreadsheet tied to each departure date.
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7
Co-market a packing event with a local outdoor gear shop
Partner with a local outfitter or travel gear shop to host a packing and prep session for an upcoming trip, where the shop offers a discount to attendees and you present the itinerary and answer questions. Promote the event through both businesses' email lists.
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8
Host one travel writer or content creator on a departure
Offer a seat on an upcoming departure to a travel writer or content creator whose audience matches your typical traveler, in exchange for a written piece or short video series about the trip. Set clear expectations in writing about what they will produce and by when.
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9
Ask for a review in the welcome-home email after the flight
Send a short email the day travelers land home, thanking them for the trip and linking straight to your review platform of choice, timed before daily life crowds out the memory. Include one specific detail from their trip so the ask feels personal, not automated.
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10
Offer a companion discount when a traveler books with a friend
Give past travelers a code that discounts their next trip when they bring along a friend or family member who has never booked with you, and require both names on the same booking to redeem it. Promote the code in your regular newsletter twice a year.
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