Leaderboard · Industry & professional
Construction & architecture
Marketing plays for construction & architecture, ranked by votes.
Photo: Pavel Danilyuk
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1
Request a review at final invoice, not project start
Add a line to your final invoice email asking the client to leave a Google Business Profile review, with a direct link, and mention in the same message that photos of the finished project may be requested for the portfolio.
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2
Post weekly progress photos to a dedicated project album
Every Friday, take five photos of the week's progress on your active job site and post them to a project-specific album on Instagram and Facebook, tagged with the neighborhood and build stage. Pin the album link in your Google Business Profile.
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3
Build a case page for every completed project with written permission
After each project closes, ask the client in writing for permission to publish photos and a short summary. Once approved, build a dedicated page with before and after photos, square footage, timeline, and scope of work, and link it from your homepage portfolio grid.
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4
Set up a referral pipeline with three local realtors
Identify three realtors who sell in your target price range and offer a standing arrangement: you refer clients who need a renovation quote before listing, they refer buyers who need work done after closing. Meet quarterly to trade active leads and keep a shared spreadsheet of introductions.
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5
Submit your strongest project to one regional design award each quarter
Pick your best completed project each quarter and submit it to a regional AIA chapter award, a builders association award, or a trade publication's project showcase. Reuse the submission photos and write-up for your case page and social posts.
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6
Send a co-marketing email with a local renovation lender
Partner with a local lender who offers renovation loans and co-author a short email explaining how a homeowner can finance a project through that lender. Have the lender send it to their list and you send it to yours, each crediting the other by name.
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7
Publish a permit timeline page for your specific service area
Write a page explaining the typical permit and inspection timeline for additions, renovations, and new builds in your specific city or county, based on your own project history, including the actual departments involved and typical wait windows you have observed.
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8
Record a two-minute walkthrough video at project handoff
At the final walkthrough of each project, record a two-minute video of the client walking through the finished space and describing what they wanted solved, and ask for a short comment on camera. Only use footage from clients who agree on the spot, and post it to the matching case page.
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9
Mail a printed lookbook to your top 20 past clients
Design a printed lookbook of ten recent projects with photos and a short scope note for each, and mail it to your top 20 past clients around the one-year mark of their project. Include a card offering a discount on their next project consultation.
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10
Publish a materials and finish FAQ page per project type
Write one FAQ page for each project type you offer, such as kitchen remodel, addition, or new build, answering the ten questions clients ask most often about materials, timeline, and cost ranges. Update it after every client meeting that raises a new question.
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