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Universities & schools

Marketing plays for universities & schools, ranked by votes.

Quiet study area with wooden desks and stained glass in Boston's library.

Photo: Julia Miranda

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1

Segment open-day follow-up emails by the program each visitor chose

At registration for your next open day, ask visitors which program or department interests them most. After the event, send a five-email sequence specific to that program, covering faculty introductions, a typical week of classes, and the application deadline, rather than one generic follow-up.

by Marky team
2

Hand your social account to one student for a full day each month

Pick one current student each month to take over your main social account for a single day, posting their actual class schedule, meals, study spots, and honest moments as they happen, with light guidance on what not to share rather than a written script.

by Marky team
3

Publish one alumni career story per month tied to a specific program

Interview one graduate per month about the specific path from their program to their current role, and publish it as a short written profile on your website with a photo, linked from that program's own admissions page rather than a general alumni page.

by Marky team
4

Run a separate email track written directly to parents

At open days and on your inquiry form, collect a parent or guardian email address as a separate optional field. Send parents their own short sequence covering cost, financial aid deadlines, campus safety, and housing, written to answer their questions rather than the student's.

by Marky team
5

Host a live Q&A panel of current students for prospective applicants

Schedule a live video session with three or four current students from different programs, and let prospective students submit questions in advance through your inquiry form or live in the chat. Keep the panel unscripted and let students answer honestly, including about the harder parts of the workload.

by Marky team
6

Have faculty post about their research directly on LinkedIn

Ask two or three faculty members in high-interest programs to post once a month about a project, publication, or class discussion in their own words on their personal LinkedIn accounts, and reshare each post from the department's official page.

by Marky team
7

Build a dedicated landing page for every individual program

For each degree program, publish its own page with admission requirements, typical courses, career outcomes, and a direct application link, rather than folding several programs into one department page. Use the exact program name prospective students search for as the page title.

by Marky team
8

Send a direct three-email countdown before each application deadline

Starting three weeks before an application deadline, send three emails to everyone who started but did not finish an application, each one addressing one specific missing piece, such as a recommendation letter or an essay, rather than a generic reminder.

by Marky team
9

Host a department-specific evening event for admitted students

After admission decisions go out, invite admitted students to a small evening event hosted by their specific department, with faculty and current students present, rather than one large all-university admitted-student day. Follow up by email with photos and a direct contact for questions.

by Marky team
10

Send a dedicated newsletter to high school counselors twice a year

Build a mailing list of high school counselors in your recruiting region, and send them a short update twice a year covering application deadlines, new programs, and scholarship changes, written for someone advising students rather than for the students themselves.

by Marky team