Leaderboard · Industry & professional
Logistics & supply chain
Marketing plays for logistics & supply chain, ranked by votes.
Photo: Tiger Lily
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1
Build a landing page for each of your top ten freight lanes
Create a dedicated page for each of your ten highest-volume lanes, naming the origin and destination metro areas, typical transit time, equipment type, and current capacity status. Update the capacity line weekly and link each page from a lane finder on your homepage.
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2
Publish on-time performance by lane on a public dashboard
Pull your on-time delivery data by lane from your TMS each month and publish it on a simple public page, broken out by lane rather than as one company-wide figure. Update it on the same day each month so shippers can check it as a habit.
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3
Call your top 20 shippers for a quarterly check-in
Every quarter, have each account manager call their top shippers with a short, scheduled check-in covering current volume trends, upcoming seasonal needs, and open capacity on the lanes they use. Log the call notes in your CRM so the next rep has context.
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4
Send a capacity alert email when a lane opens up
When a lane frees up unexpectedly, such as a canceled load or an added truck, send an email within the hour to shippers who have used that lane in the past 90 days, naming the lane, the available window, and the rate.
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5
Request a review from shippers after a difficult load ships clean
After delivering a load that had a tight window or unusual requirements, have the account manager send the shipper a direct link to leave a review on Google Business Profile or a freight-specific review site, referencing the specific load.
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6
Write a detention and accessorial policy page in plain terms
Publish a page explaining your detention, layover, and accessorial charge policy in plain language, with the actual thresholds and rates, so shippers and brokers can see the terms before booking rather than finding out on the invoice.
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7
Partner with a customs broker for a joint cross-border guide
Co-write a guide with a customs broker covering the documentation and timeline for a specific border crossing or trade lane you both serve, and distribute it through both companies' email lists and LinkedIn pages.
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8
Send a peak season capacity notice eight weeks ahead
Eight weeks before your known peak season, email every active shipper a notice covering expected capacity constraints, recommended booking windows, and any rate changes, so they can plan volume ahead of the crunch.
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9
Post a short video following one load from pickup to delivery
Record a short video following one load from pickup through delivery, showing your tracking dashboard updating at each checkpoint, and post it on LinkedIn and your website's technology page.
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10
Offer a trial lane rate for shippers switching from a competitor
Create a standing offer of a trial rate on one lane for shippers currently using a competitor, valid for their first three loads, so they can compare service without committing to a full contract.
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