Maintenance plan renewal call 30 days before it expires

Run a report each week for maintenance plan members whose coverage expires in the next 30 days and have someone call them directly to renew before the expiration date, mentioning the specific inspection or tune-up they'd be scheduling next. Send a follow-up email to anyone who doesn't answer.

Why it works: Calling before the plan lapses catches customers while they're still a covered member instead of trying to win them back afterward.