Leaderboard · Media & entertainment
Podcasts
Marketing plays for podcasts, ranked by votes.
Photo: Hc Digital
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1
Cut three clips from every episode on a fixed schedule
The day an episode publishes, cut three short clips, the strongest story, the most useful tip, and one surprising or funny moment, and schedule them across the week that follows, one every two to three days. Keep each clip under ninety seconds.
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2
Set up a cross promo swap with a similar sized show
Find a podcast in an adjacent topic with a similar episode count and audience size, and propose trading a thirty second mention in each other's next episode, recorded by each host in their own voice. Track which swaps bring new listeners by adding a unique link for each show.
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3
Run a short listener survey once a quarter
Once a quarter, send your email list or post in your show notes a five question survey asking what topics to cover next, which guest they liked most, and how they found the show. Read the answers on air in a short segment and thank respondents by name if they agree to it.
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4
Turn every episode's show notes into a newsletter
The day an episode publishes, send your email list the show notes as a short newsletter, a two sentence summary, three timestamped highlights, and links to listen on every platform. Keep the same format every week so it becomes a habit for readers.
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5
Tape one live show for local listeners twice a year
Twice a year, book a small local venue, sell tickets to a live recording of your show, and invite one guest who draws their own crowd. Record video of the full event for a bonus episode and clip audience reaction moments for social.
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6
Launch a membership tier with one clear extra benefit
Set up a single paid membership tier through a platform like Patreon offering one concrete benefit, an ad free feed, a monthly bonus episode, or early access, and mention it once per episode in a fifteen second unscripted note rather than a scripted ad read.
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7
Ask for a specific rating and review each month
Once a month, pick one line from a past listener email or comment and read it on air, then ask listeners directly to leave a rating and a one line review on their podcast app, naming the app by name. Repeat the exact ask so it becomes part of the show's rhythm.
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8
Send a warm booking pitch instead of a cold guest request
Before reaching out to a potential guest, read or listen to two things they said publicly in the last month and reference one of them in your invitation email, alongside three sample topics you would cover together and your average episode length. Send it from a real name, not a show inbox.
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9
Upload full episodes to YouTube with chapter markers
Upload the full audio or a static waveform video of each episode to YouTube the same day it publishes elsewhere, and add chapter markers for each topic segment using the timestamps from your show notes. Title the video with the guest's name and the main topic.
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10
Send guests a ready made share kit within a day
Within twenty four hours of recording, send the guest a folder with three pull quote graphics, a thirty second audio clip, and one sentence of suggested caption text, all sized for their platforms. Ask them to post it the week the episode goes live.
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