Leaderboard · Hospitality & travel

Events & conferences

Marketing plays for events & conferences, ranked by votes.

A wide view of an empty auditorium with a stage in Varanasi, India, ready for performance.

Photo: Arto Suraj

Submit a play for Events & conferences

1

Give every speaker a ready-made social kit to share

Build a simple folder for each confirmed speaker with a pre-written LinkedIn post, an Instagram-sized graphic with their name and topic, and a short suggested caption, then email it to them as soon as they confirm. Ask them to post it within a week and tag the event account.

by Marky team
2

Run a three-email sequence before the early-bird deadline

Send one email seven days before early-bird pricing ends explaining the price change, a second three days before as a reminder, and a final one the morning the deadline closes. Keep each email short and put the deadline date and time in the subject line.

by Marky team
3

Build a content wall from attendee posts during the event

Pick one event hashtag before the event and put it on every screen, badge, and sign on site, then pull posts tagged with it into a live display running in a common area during the event. Save the best posts afterward to repost across your own channels for weeks after.

by Marky team
4

Send registered no-shows a recap with next year's early access

Pull the list of people who registered but did not check in, and send them a short recap email with a highlight video or top takeaways, along with early access to register for next year's event before public registration opens. Send it within a week of the event ending.

by Marky team
5

Invite registrants to build their own agenda before the event

Once someone registers, send them a link to a simple session-picker form where they mark which sessions and speakers interest them most, then use their picks to send a personalized reminder email the week of the event with just their sessions and room numbers.

by Marky team
6

Hand your Instagram Stories to a different speaker each week

In the two months before the event, give one confirmed speaker a day of your Instagram Stories to share what they are working on, why they picked their topic, and what attendees will leave with. Schedule one takeover a week and promote it in advance to your list.

by Marky team
7

Cross-promote registration with a complementary local event

Find another event in your city or industry happening around the same time that draws a similar but non-competing audience, and agree to email each other's list a joint discount code good for both events. Track redemptions by code to see which side of the swap performed.

by Marky team
8

Ask departing sponsors for a public review before they pack up

On the last day of the event, have your sponsor relations contact walk the floor with a tablet asking sponsors to leave a short review on your event's page or a relevant industry directory while the experience is fresh. Offer to feature their quote in next year's prospectus.

by Marky team
9

Mail a printed invitation to your top-tier past attendees

Identify the attendees from last year who attended the most sessions or held a VIP pass, and send them a printed invitation card in the mail for this year's event with a personal note and a direct line to register without going through the general form.

by Marky team
10

Release the speaker lineup as a weekly series, not one post

Instead of posting the full speaker list at once, announce two or three speakers a week across email and social channels in the two months before the event, each with a one-line reason to hear them. Save one or two headline names for the final announcement.

by Marky team