Leaderboard · Industry & professional
Healthcare & biotech
Marketing plays for healthcare & biotech, ranked by votes.
Photo: Jorge Sepúlveda
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1
Publish a plain-language FAQ page for each condition you treat
For each condition or service line, write a page answering the ten questions patients most often ask during intake calls, reviewed by your compliance or medical affairs contact before publishing. Keep language at an eighth-grade reading level and cite sources for any clinical statement.
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2
Follow up every conference poster scan within one week
After presenting a poster at a conference, export the list of attendees who scanned your QR code and send each a follow-up email within one week that includes the poster as a PDF, a link to the underlying publication, and an offer to schedule a call with your medical science liaison.
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3
Host a quarterly educational webinar with a key opinion leader
Invite a key opinion leader in your therapeutic area to co-present a 30-minute educational webinar each quarter on a clinical topic rather than your product directly, and route the content through your medical affairs approval process before recording. Promote it through your provider email list and LinkedIn.
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4
Build a provider-facing FAQ page for referral and coverage questions
Write a page for referring providers covering how to refer a patient, what insurance and coverage documentation is needed, and typical scheduling windows, reviewed by your compliance team before publishing. Link it from your provider portal and include it in your referral packet.
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5
Turn a peer-reviewed publication into a plain-language summary
When your team publishes a peer-reviewed paper, write a one-page plain-language summary of the methods and findings, have medical affairs review it for accuracy, and post it alongside the citation on your research page. Share the summary, not the raw abstract, on LinkedIn.
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6
Send a compliant email series to newly onboarded patients
Build a three-email series for newly onboarded patients covering what to expect at the first visit, how to prepare questions, and where to find educational materials, with every claim checked against your approved content library before it sends.
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7
List every recruiting clinical trial on one current page
Maintain a single page listing every clinical trial currently recruiting, with eligibility criteria in plain language, the study coordinator's contact, and a link to the matching ClinicalTrials.gov listing. Update the page the same week any enrollment status changes.
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8
Distribute a one-page clinical summary at every conference booth
Print a one-page, compliance-reviewed summary of your current published data to hand out at conference booths, with a QR code linking to the full publication and a way to request a follow-up call. Restock the printed version at each event rather than relying only on digital handouts.
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9
Publish an accessibility and accommodations page for your practice
Write a page describing the physical accessibility of your location, language interpretation services available, and how a patient can request an accommodation before their visit, and keep it current with your actual staffing and equipment.
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10
Send referring providers a monthly literature digest
Send referring providers a monthly newsletter summarizing newly published literature relevant to your specialty, reviewed by medical affairs, with links to the original sources and a short note on any change to your referral process.
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