Leaderboard · Real estate & finance
Commercial real estate
Marketing plays for commercial real estate, ranked by votes.
Photo: Egor Komarov
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1
Lease-expiry outreach sequence for tenants
Pull a list of tenants in your market whose leases expire within the next nine to twelve months from public lease records or your CRM. Starting ninety days before each expiry date, send a short email offering a no-cost space and market comparison, followed by a phone call one week later.
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2
Video property tour for every new listing
Film a three to five minute walkthrough video for each new commercial listing that covers the floor plan, loading access, parking ratio, and nearby amenities relevant to that property type. Send the video directly to brokers with matching tenant or buyer requirements instead of waiting for them to request a tour.
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3
Broker-to-broker email for new listings
Draft a one-page email for each new listing with the key numbers, square footage, rate, term, and available date, up top, and send it to your broker distribution list the same day the listing goes live, before it appears on any public portal.
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4
Submarket vacancy report for owners
Once a quarter, compile vacancy rate, average asking rate, and net absorption for one submarket you cover, and send it as a short email or one-page PDF to every property owner and asset manager on your list, with a note on what it means for their asset.
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5
Direct mail to owner-occupants near a new listing
When you list a property, identify owner-occupied businesses within a half-mile that could plausibly need more or different space, and mail each one a short letter describing the listing and asking whether their current space still fits their operation.
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6
LinkedIn posts on submarket leasing trends
Once a week, post a short LinkedIn update on one observable trend in your submarket, a large lease signed, a vacancy shift, a new construction permit, written in plain language with your own observation, not a repost of someone else's article.
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7
Post-tour follow-up sequence for prospective tenants
Within one business day of touring a space with a prospective tenant, send a follow-up email summarizing the space, the asking terms, and answers to any open questions raised on the tour, and propose a specific next step, a second visit, a proposal, or a call with ownership.
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8
Referral partnership with 1031 exchange intermediaries
Identify two or three qualified intermediaries and commercial lenders who work with investors on 1031 exchanges in your market, and set up a standing arrangement to exchange client introductions when their timelines and your listings line up.
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9
Recent deal recap sent to your owner list
After closing a lease or sale, write a short, factual recap: property type, size, submarket, and what the deal signals about demand, and send it to your owner and investor list along with a note on how it might apply to their own asset.
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10
Broker open house for a new listing
Schedule a one-hour broker open house within the first two weeks of listing a property, invite every broker on your distribution list with matching tenant or buyer requirements, and provide a printed one-pager with the key deal terms for them to take back to their office.
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