Leaderboard · B2B software
Martech & sales tools
Marketing plays for martech & sales tools, ranked by votes.
Photo: RDNE Stock project
-
1
Send a re-engagement email to opens that never clicked
Segment your list for contacts who opened at least three emails in the last 90 days but never clicked a link. Send them a short, single-link email pointing to one specific resource relevant to their most recent open, and remove non-responders from your regular cadence afterward to protect deliverability.
-
2
Post a LinkedIn teardown of a lead scoring model that broke
Write a LinkedIn post walking through a real lead scoring model that produced too many false positives, the specific signal that was overweighted, and the fix that corrected it. Include the before and after scoring criteria as a simple list so readers can compare it to their own setup.
-
3
Partner with a CRM provider on a bidirectional sync launch
Build or strengthen a native two-way sync with the CRM your customers use most. Coordinate a joint launch with that CRM's partnerships team: a shared listing in their app marketplace, a joint email to both customer bases, and a co-branded one-pager explaining the specific data fields that now sync.
-
4
Run a benchmark webinar on outbound reply rates by channel
Aggregate anonymized reply rate data from your platform across email, LinkedIn, and phone outreach, broken out by industry. Host a 30 minute webinar presenting the findings with a sales operations leader as co-host, and open with the specific methodology so attendees can trust the numbers.
-
5
Publish a swipe file of subject lines that actually got replies
Pull the 20 highest-reply subject lines from your platform's aggregated, anonymized data over the last quarter. Publish them as a resource page organized by use case, such as cold outbound versus re-engagement, with a short note on why each pattern likely worked.
-
6
Request reviews from power users who hit a usage milestone
Set a trigger for accounts that send their one thousandth email or complete their hundredth call log inside your platform. Send an automated but personally worded message from customer success congratulating them on the milestone and asking for a short review on a public software review site.
-
7
Build an onboarding checklist tied to the first outbound send
Design your onboarding flow around one milestone: sending the first live outbound sequence or campaign, not just logging in or importing contacts. Track progress toward that milestone in-app, and route a customer success call to any account that has not sent one within their first seven days.
-
8
Start a community for sales operations leaders to share playbooks
Create an invite-only community for sales operations and revenue operations leaders at customer companies. Seed it with one real playbook or process document per month contributed by your own team, and encourage members to share their own in return.
-
9
Give sales a proof of concept script using the prospect's own data
Build a standard 30 minute proof-of-concept format where the sales engineer imports a sample of the prospect's actual pipeline data, run with permission, and shows the specific reports or automations the prospect would see with their own numbers instead of a generic demo dataset.
-
10
Offer a free data cleanup audit before the trial starts
Offer new trial signups a free audit of their existing CRM data for duplicates, missing fields, and formatting issues that would affect campaign performance, delivered as a short written report within 48 hours of requesting it, with no purchase required.
No plays yet for Martech & sales tools. Submit the first.