Text your SMS list before a known slow night

Look at your reservation and point of sale data to find the slowest night of the week, often Tuesday or Wednesday. The Sunday before, send a text to your SMS opt-in list with a specific offer just for that night, such as a discounted second entree after 5 pm, and ask them to mention the text when they arrive.

Why it works: A specific offer tied to a specific night and a clear deadline gives regulars a reason to pick that slow evening instead of staying home.