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Gyms & fitness studios
Marketing plays for gyms & fitness studios, ranked by votes.
Photo: Anete Lusina
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1
Google Business Profile post featuring this week's class schedule
Every Monday, post the week's class schedule to your Google Business Profile with times, formats, and instructor names, alongside one photo from a recent class. Update the post weekly so it stays current for anyone searching for classes nearby.
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2
Instagram Reel showing one full class from warm-up to finish
Film a full class, or a condensed version, showing the warm-up, main set, and cool-down, and post it as a Reel on Instagram with the class name and schedule in the caption. Ask the instructor to introduce themselves in the first few seconds.
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3
Win-back email for members who canceled in the last three months
Pull a list of members who canceled in the past three months and send them an email acknowledging it's been a while, asking what changed, and offering a short-term pass to come back and try a class again with no commitment. Personally handle any replies rather than sending an automated response.
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4
Local business partnership offering a discounted corporate rate
Reach out to HR or an office manager at a nearby company and offer employees a set monthly rate below your standard membership when they sign up with a work email. Provide a simple flyer for their break room and a unique sign-up link so you can track how many join.
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5
New member onboarding text series over the first two weeks
Set up a short series of texts for new members: one the day after joining with a link to the app and schedule, one after one week asking if they've found a class they like, and one after two weeks inviting them to a free session with a trainer to check their form.
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6
End-of-year goal-setting event open to members and their guests
In the first week of January, host a free evening session where members set a written fitness goal for the year and can bring one guest for free. Collect guest contact information at check-in and follow up within three days with a trial offer.
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7
Class-fill text sent two hours before a half-empty class
Check your booking software two hours before each class, and if it's under half full, send a text to members who haven't been in for two weeks or more offering an open spot in that class. Include the exact time and instructor name.
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8
Trial member follow-up text on day three of a free trial
When someone starts a free trial, set a task or automation to text them on the third day asking how the first two classes felt and offering to help them pick a class time that fits their schedule. Include a direct link to book their next class.
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9
Member referral month with a shared reward for both people
Pick one month and announce to current members by email and on a studio flyer that anyone who brings a friend who joins gets a free month, and the friend gets their joining fee waived. Track referrals with a simple code entered at sign-up so you know who to reward.
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10
Trial-to-member conversion call on the last day of a free trial
On the final day of someone's free trial, call them directly instead of emailing, ask about their experience, and offer to walk them through membership options on the spot. If they don't answer, follow up with a text within the hour.
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