Leaderboard · Creators & education
Coaches & consultants
Marketing plays for coaches & consultants, ranked by votes.
Photo: Viridiana Rivera
-
1
Build a five-question diagnostic quiz as your lead magnet
Build a short diagnostic quiz using a form tool such as Typeform or Google Forms, five questions that map to your service categories. Ask for an email address before showing results, then send a personalized breakdown by email and route the response into the matching email sequence.
-
2
Host a monthly open office-hours livestream
Pick one recurring hour each month and host a livestream on LinkedIn or YouTube where anyone can drop a question in the comments and you answer it live. Announce the time a week ahead in your newsletter and post the replay link afterward for anyone who could not attend.
-
3
Publish your signature framework as a named, sharable diagram
Take the process you already use with clients and turn it into a named framework with three to five clearly labeled steps. Publish it as a carousel on LinkedIn and as a one-page PDF on your website, and reference it by name in every proposal you send.
-
4
Ask for a referral at the session where a client hits a milestone
Identify the session in your program where a client typically reaches a visible milestone, such as finishing a plan or hitting a goal. Add a script to your session notes that asks directly for one introduction to someone facing the same problem, and follow up by email with a forwardable one-paragraph blurb.
-
5
Turn your inbox questions into a weekly Q&A email
Keep a running note of the three most common questions clients or prospects asked you that week. Every Friday, send a short email to your list answering one of them in plain language, and link to a call booking page at the bottom.
-
6
Post one raw look at your client process every week on LinkedIn
Each week, share one screenshot or short clip from your actual working process, such as a worksheet, a whiteboard session, or a planning document with identifying details removed. Write two or three sentences explaining the decision you made and why, and end with a question inviting comments.
-
7
Set up a referral swap with a coach in an adjacent niche
Find one coach or consultant who serves the same audience but a different problem, such as a bookkeeper if you coach on sales. Agree to introduce clients to each other by name over email whenever the topic comes up, and check in quarterly on how many introductions each of you made.
-
8
Turn each recurring client question into its own website page
List the ten questions prospects ask most often on discovery calls. Write one dedicated page per question, using the exact phrase they use as the page title, and link each page to your booking page and to your framework page.
-
9
Send a direct reactivation email to clients from a year ago
Pull the list of everyone you worked with twelve or more months ago. Send each one a short personal email asking what has changed in their business since you last worked together and whether a short call would be useful.
-
10
Run a free live workshop that ends with a one-on-one offer
Schedule a ninety-minute live workshop on a single topic your ideal client struggles with, promoted through email and LinkedIn two weeks in advance. Teach the full lesson for free, then close the session with a specific invitation to book a one-on-one call to apply it to their situation.
No plays yet for Coaches & consultants. Submit the first.