Leaderboard · E-commerce & consumer brands
Beauty & skincare
Marketing plays for beauty & skincare, ranked by votes.
Photo: https://kaboompics.com/
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1
Shade finder quiz linked from the product page
Add a quiz asking about undertone, current foundation shade in two common drugstore or prestige lines, and preferred coverage. Return a matched shade with a link to order a sample size before full size, and email the result for reference.
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2
Routine bundle suggested from a single purchase
When a customer buys one product such as a serum, trigger an email three days later suggesting the two or three products that complete a full routine for that skin concern, bundled at a small combined discount and shown as a simple order.
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3
Sample-to-full-size conversion follow-up email
When someone orders a sample or travel size, schedule a day-ten follow-up email asking how the product is working with their skin, and include a full-size purchase link with a modest discount that expires within one week.
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4
UGC routine videos sourced from a hashtag prompt
Ask customers in the post-purchase email to film a short get-ready-with-me clip using the product and tag a branded hashtag on TikTok or Instagram. Repost the clearest applications weekly and add the creator's tips to the product FAQ.
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5
Ingredient education email series for new subscribers
Build a five-part email series that explains one key ingredient per email, what it does, what to pair or avoid it with, and which product in the line contains it. Send one email every three days to anyone who joins the list unpurchased.
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6
Replenishment reminder timed to product usage
Estimate how many days a bottle or jar lasts at typical use, then set an email and SMS reminder five days before it should run out, with a one-click reorder link and the option to switch to a subscription at a small discount.
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7
Retail sampling program with an in-store QR follow-up
Place a small sample card at retail partner counters with a QR code leading to a mobile page that explains the full routine and offers a first online order discount. Ask the retail partner to track which counters move the most cards each month.
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8
Empties recycling program tied to loyalty points
Invite customers to mail back empty containers or drop them at a retail partner bin in exchange for loyalty points redeemable on a future order. Promote the program on the packaging insert and in the post-purchase email sequence.
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9
Before and after review prompt for treatment products
For treatment products used over several weeks, email a review request at the four-week mark asking for a written account of the routine and an optional photo comparison. Moderate submissions and publish only clear, honest wording.
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10
Gift-with-purchase tied to a seasonal bundle
Offer a small full-size or sample gift when a customer spends over a set threshold during a seasonal push, and display the progress toward that threshold in the cart. Promote it through email, SMS, and an Instagram Stories countdown.
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