Build a dedicated landing page for every individual program

For each degree program, publish its own page with admission requirements, typical courses, career outcomes, and a direct application link, rather than folding several programs into one department page. Use the exact program name prospective students search for as the page title.

Why it works: A prospective student searches for the specific program name, and a dedicated page matching that exact phrase both ranks better and answers their question faster than a shared department page.