Run a separate email track written directly to parents

At open days and on your inquiry form, collect a parent or guardian email address as a separate optional field. Send parents their own short sequence covering cost, financial aid deadlines, campus safety, and housing, written to answer their questions rather than the student's.

Why it works: Parents and applicants often want different information at different times, and a track addressed to parents directly answers their concerns instead of forcing them to search a student-focused page.