Publish one alumni career story per month tied to a specific program

Interview one graduate per month about the specific path from their program to their current role, and publish it as a short written profile on your website with a photo, linked from that program's own admissions page rather than a general alumni page.

Why it works: A prospective student researching a specific program wants to see where it actually leads, and linking the story from that program's page puts it in front of the right reader.