Google Business Profile post highlighting one stylist's specialty each week

Each week, post a photo of one team member's recent work on your Google Business Profile, naming the stylist and the specific service, such as balayage or a keratin treatment. Rotate through your full team over the course of a month.

Why it works: Naming a specific stylist and service helps clients searching nearby find the exact skill they're looking for and builds a following for individual team members.