Send a handwritten thank-you with a friend referral card

After each wedding, mail the couple a short handwritten thank-you note and enclose a small card offering a discount to any engaged friend they refer, along with a matching thank-you gift for the couple once the referral books. Keep a simple log of which couples refer the most.

Why it works: A handwritten note stands out from digital marketing and gives happy couples something physical to pass along to an engaged friend.