Promote a discounted rate for your slowest booking months

Look at your booking calendar from the last two years and identify the months couples book least often, then build a short email and social campaign offering a lower rate or an added extra for weddings held in that window, sent to your inquiry list at the start of the booking season.

Why it works: Couples flexible on timing will move their date for a lower price, which fills gaps on your calendar that would otherwise sit empty.