Set up a two-way referral loop with one venue and one planner
Pick one venue and one planner you already work well with, and agree that each of you will hand new inquiries a printed or digital list naming each other by name whenever a couple asks for recommendations. Check in quarterly to see how many leads moved each direction.
Why it works: Couples trust a recommendation from a vendor they already booked more than a search result, and a two-way loop keeps referrals flowing both ways.

