Publish a getting-started guide during engagement season

Between late November and Valentine's Day, when proposals peak, publish a simple guide on your website and social channels covering what a newly engaged couple should do first and in what order, with your service positioned as one of the early steps. Promote it with a small ad budget aimed at recently engaged people.

Why it works: Couples search for planning guidance the moment they get engaged, and being the source of that guidance puts you ahead of vendors they have not heard of yet.