Send a five-email drip that teaches one free lesson

Take the first module of your paid course and break it into a five-email sequence, each one delivering a small piece of the lesson with a short action step. End the final email with an invitation to enroll in the full course, linking directly to the enrollment page.

Why it works: Letting people complete a real lesson for free proves the teaching quality before asking for payment, which is more convincing than a sales page alone.