Publish a detailed syllabus page for each course you sell

Write a full syllabus page for every course, listing each module title, what it covers, and how long it takes, and publish it as its own indexable page rather than a locked PDF. Include the exact questions prospective students search for, such as prerequisites and time commitment.

Why it works: A public, detailed syllabus answers the practical questions that stop people from buying and gives search engines real content to index.