Run a five-email sequence in the final two weeks of the year

Starting two weeks before year end, send five emails to your full list, each one focused on a different program or story, ending with a final email on the last day of the year that states plainly this is the last chance to give before the calendar turns over.

Why it works: Year-end giving is concentrated in a short window for tax and habit reasons, and a paced sequence keeps the cause visible without relying on one single appeal.