Ask one-time donors to switch to a monthly gift after their second gift

After someone makes their second one-time donation within a year, send a direct email asking them to convert to a monthly gift at a smaller amount than their last one-time gift, and explain plainly what a recurring gift lets you plan for.

Why it works: A donor who has given twice has already shown a pattern, and framing monthly giving as a smaller, easier amount lowers the barrier to switching.